I recently created a new homepage image and noticed the page was loading incredibly slowly. I started digging into the SEO behind webpage images as well as digging into word press in particular and the DIVI theme. A couple of things became readily apparent.
- I had been playing around with some of the animations built in with DIVI. This was a large factor in the slow speed.
- I had recently gotten a better phone that was taking higher quality pictures, and I was creating content for 4k resolutions.
After digging around for recommendations on best picture format for web use, this is what I discovered.
- JPEG at 85% quality is a good standard for most uses.
- It’s substantially smaller without much quality loss than other options.
- The page loads were exponentially faster.
![](https://www.brendanjonesrebandt.com/wp-content/uploads/2018/01/Compare85.jpg)
So in the side by side comparison could you tell the difference between the two photos? One is half the size of the other. In fact, I grabbed a comparison of several photos with their dimensions listed to show just how big a difference it can make.