Irving Hughes Website Redesign
Irving Hughes was a San Diego commercial realestate firm which solely tenant representation.
Irving Hughes came to Business On Line with a website redesign need. Their existing site was scaled for a much smaller screen and was lacking a strong message to bring in clients. I peformed a competitive analysis and built a wireframed site for them.
- I wireframed a functional, adaptive site for them using a sitemap, 12 page wireframe, and a competitive analysis against six of their competitors.
- The new designes were much more user friendly. I avoided large text blocks, utilized segmentation functionality, and increased the visibility of their primary call-to-actions.