DMA Microsite Design

The Data & Marketing Association is a trade organization based around consumer data marketing.


DMA was hosting a large conference and needed a microsite to promote their events, training, and additional signup opportunities. I built the sitemap and wireframed out the website.


  • The DMA microsite was seemlessly turned on when the launch time hit.
  • The final website was able to meet the short term needs for the conference as well as allowing for expansion once the conference was completed.
  • The developers were clear on what needed to be accomplished due to the detailed UX design.
  • Client was incredibly happy with the wireframes and final site.

Pages Wireframed

Viewers Watching the Launch