DMA Microsite Design
The Data & Marketing Association is a trade organization based around consumer data marketing.
DMA was hosting a large conference and needed a microsite to promote their events, training, and additional signup opportunities. I built the sitemap and wireframed out the website.
- The DMA microsite was seemlessly turned on when the launch time hit.
- The final website was able to meet the short term needs for the conference as well as allowing for expansion once the conference was completed.
- The developers were clear on what needed to be accomplished due to the detailed UX design.
- Client was incredibly happy with the wireframes and final site.