Bostik Competitive Analysis

Bostik is an adhesives company that provides products across a wide range of technologies.


Bostik was looking to improve their social media presence as well as their brand positioning. I performed a UX competitive analysis on three of their competitors.


  • Segmenting the users can be an effective means of showing them what they need/want.
  • Many of these sites overloaded their users with very busy, text laden, and link overloaded screens.
  • Utilizing imagery really engages users.
  • Ad and banner blindness can cause users to miss important calls to action.
  • Videos, articles, and photos illustrating how-to and DIY projects can be very powerful for user engagement.

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